Good Company Culture vs Consumerism in a Job Search
It’s all about having a good company culture. When the unemployment rate is low, it’s a candidate’s world and employers are just living in it. So what does that all mean for job seekers? They have the first pick of the harvest when it comes to job openings.
Companies must realize this factor at play when it comes to their recruitment strategy. Career pathing has changed. People don’t stay at a company for the entirety of their careers anymore. They reskill, upskill, and enter new industries. It’s all about continuous learning and applying new knowledge to create stronger organizations.
Company Culture Types: Good and Bad
We’ve all seen it in the media. You know them. Those shiny, corporate offices with bean bag chairs, ping pong tables, unlimited snacks, and free wellness sessions. While these are all outstanding perks, they all fall onto the vanity spectrum more than what actually matters to employees.
Good company culture can be spotted during the recruitment process. The candidate shouldn’t feel ghosted, spoken down to, or have their abilities questioned beyond reason. Companies must realize, respect, and adapt to this fact when it comes to recruitment strategy. What are you offering that can truly attract and lure the right candidate into listening to your pitch? Do you make your potentials feel welcomed and give them a flavor for being a part of the team?
The Whole Package
Newsflash: every company touts “great benefits.” Leading with the usual elevator pitch of amazing health insurance programs, unlimited PTO, and bringing your dog can potentially fall into vanity metrics if you’re not careful. The metrics people truly care about when applying to a new role are growth potential (who wants to stagnate?), the company’s reputation, and how the company places emphasis on working together as a team. Nobody wants to feel isolated or not heard in their work. Communication and cohesiveness are key to ensuring your people feel connected to the higher goals, no matter where they are in the organization.
Pure and simply, companies must focus on the true work. What are the duties immediately associated with the role? How will these duties impact the organization as a whole? Where do they have the potential to evolve in 6 months to a year? These are like fringe benefits to your compensation package. People want to see where they fit. They want to know how they are a part of the whole before deciding to work there.
Fringe Benefits
These fringe benefits will become butter popcorn in the movie theater if you focus on what really matters to prospective candidates (the ones you’d like to hire anyway). As we wrap things up, Candidates must realize their worth, stick to their guns, and realize that they are the commodity. Companies must realize that they need to step up their game to attract employees by focusing on the job at hand.
Your next option for finding amazing candidates is using an anonymous job board. SideSearch is a 100% anonymous platform that allows candidates to build a profile based on their top skills and what they love to do. Recruiters can reach out to candidates directly instead of reading endless resumes and cover letters.
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If you have had a killer or amazingly weak experience as a Candidate, SideSearch would love to hear from you!
Please send us a note, subject line “Great pitch/Weak pitch” to Support@SideSearch.com.
Check back often for more insights from the SideSearch team. All the Best.